Mistakes to avoid while choosing the colour of a Logo Design
A logo is the integral visual asset of a brand in this competitive environment. It creates a great first impression and makes a distinctive image that makes you stand out in the crowd. It looks like just a small piece of an image but has a lot more to do.
Thus, designing the best emblem that represents your core values and message effectively is not an easy task. It requires great intellectual and creative skills to design a logo. It becomes a great challenge for small, As well big businesses to make a perfect image.
However, it is not necessary, that you will get the right emblem at the first attempt. Businesses have to make a great struggle for it. Even sometimes small mistake can repeal back so hard and can harm the image of a brand.
Besides, choosing the wrong shade is small, but a big mistake that one can do. It has a strong impact on the designing of the logo. It can make or break the overall look of the design.
Therefore, in this article, we have listed a few mistakes that you need to avoid at any cost while choosing the colour of your symbol.
Choosing your Favorite Colour
The colour is considered as one of the main element in a logo design. It has a psychological impact on the customer and helps you to evoke a certain emotion in their mind. However, the study shows that, after shape, human notice the colour of anything, whereas texts take more time to process in mind.
Therefore, your choice doesn’t matter compared to your target audience. Because, the aim of an emblem is to attract the audience, and when your customers could not associate with the shade and design, then there is no reason to have it.
When you go to online logo maker tools, they ask you which shade you like. Well, it could be a big mistake if you choose the one which you like. Customers could not associate with it. Thus, it doesn’t really matter which one you like, but which one fits best with the choice and personality of the target audience is very important.
Not considering platforms where you use it
Now with the advancing technology, you have to be present in all the platforms, physical as well as digital. Each one has its own requirements. Your logo design has to be versatile enough to look as good on big billboards, or small social media sites.
Colour can really affect the massage that you want to convey through the logo. Moreover, the darker shades would be mixed in printing material, as well as using too many colours would also cost you high to print, and gets blur and ineffective on a small scale.
Therefore, it is recommended to use less and appropriate colour by keeping the usage of it.
Not considering competitors
No business runs in a vacuum. No matter how unique your product is, you have to face competition. There are hundreds of other business that sells a similar product and services like you.
Thus, take the time to evaluate your competitor’s custom design. Try to use a different colour theme, from your competitors. If you have the same shaded emblem as your competitor, then it will get hard for your customers to differentiate you from others.
Therefore, choose the colour that is relevant to your brand personality, but also distinctive from others, to make you stand out in the crowd.
Conclusion
Colours play a huge role in your brand marketing. It makes a distinctive image of your brands and helps to make an association with them. The wrong colour choice can spoil the overall look of your logo, and make you look unprofessional.
Therefore, whether you design it yourself, or from a logo designer, at first understand your brand and target audience, and then compare it with the psychological impact each colour have, to choose the best fit colour.
Originally published at https://reneetaylor150.livejournal.com.
