Power of shapes in logo design: what they tell to the public?

A logo is an integral part of any brand that creates a solid image of a company in front of its customers. A brand cannot get recognition and association without an emblem; they could have to struggle to get the attention, recognition and loyalty of their customers. The customer uses it as a trademark and remembers it for the future.

However, its designing is a complete science that requires proper or even adequate knowledge about its elements, that how it creates impacts on their customers and what’s the meaning behind each element.

Moreover, the study from the Journal of Consumer Research discovered that, along with colours and fonts of an emblem, shapes also have enough influence on people that how they perceive your values, products, and services. They help you in sharing the important aspects of design like symbolising idea, mood expression and leading the eye. You probably see different shapes around you every day, even though you don’t really focus it but subconsciously you’re noticing them.

Therefore, in this article, you will come to know the power behind each shape, and how they influence the thought and opinion of your customers through logo design.

The psychology of shapes in logo design

Every logo, whether it includes an icon with text, only icon or even just text, they have shapes in it that drives psychological impact. However, while you buy logo, that’s important to know that what shape communicates your message best.

Mainly it has three types that are commonly used in logo designing includes; geometric, abstract/symbolic, and organic shapes. Each one has its own psychological impacts on the designs.

Geometric

Geometric shapes include circles, squares, and triangles that look man-made and give the image of professionalism to the design. However, using them gives a sense of power and order to your brand.

Circles

It is one of the most commonly used shapes in the design, and almost 20% of the world’s most admired brands have circled in their logo. The use of circles helps you to convey:

• The positive emotional message seems softer and welcoming by its looks.
• Shows unity and commitment that is inspired by the idea of a ring that is used in the marriage to connect two people.
• Moreover, the circle doesn’t have any breaks and turns, so it gives the message of strength and steadiness to make your brand more reliable.

Squares

This shape shares the message of reliability, stability, balance and professionalism. This idea is influenced by the brick of the building that makes a sturdy and stable building. This gives the message of strength and safety and builds more trust in your brand.

Triangles

Even though it is one of the less popular shapes in logo design but has strong meaning and influence if used rightly under the right circumstances. It gives your logo dynamic power, a sense of hierarchy, stability and continuous motion or improvement.

However, if your brand has these values then you can buy logo design with geometric shapes.

Abstract or symbolic

The abstract and symbolic shapes have a specific cultural representation and usually have a clear and common meaning. Therefore, people know the symbol saw it many times, so it important that you use it in a creative and clever way. Below are a few common symbols that are usually used.

Arrows: they are more commonly used to show travel and movement. Therefore used by the companies that ship or deliver goods. Like Amazon and FedEx.

Stars: they convey patriotism, religion and show businesses. It depends on how you use it.

Hearts: it is a symbol of love and affection that communicate love, relationship and connection.

Organic shapes

Organic shapes can be defined as the use of the different natural element’s shapes around us. However, in its use, you are not regulated by any pattern or exact dimensions in their angles, lengths, lines and curves etc. You have the freedom of creativity to use nature and shape it in an innovative design by using rock formation, a tree branch, or a leaf chewed by an insect etc.

Conclusion

Creating a perfect and ideal logo is not the piece of cake. It requires a clear understanding of designing and its psychological impact on your customers. Therefore, when you buy custom logo design, make sure that all the different elements in a design help you to make your brand stand out in the market by being more recognizable and memorable. The shape you use in an emblem quickly and effectively convey the important message of your brand.

Originally published at https://articlescad.com.