Why a Simple Logo Design is Right and Effective for Your Business?

A logo is a must-have element and is the basic requirement for every business. It makes an attractive first impression and helps to build a strong brand image. It gives you a unique identity and can help you to stands out in the crowd. Due to which every business wants to be creative enough to make them superior and distinctive from its competitors.

However, in this race, sometimes consciously and sometimes unconsciously they make mistakes that spoil their image, and even sometimes have to face a backlash. Whereas in these mistakes, making and adding to much detail in a logo design that makes it complex is very common.

By being more creative, you try to add too many elements to grab the customer’s attention. The vibrant combination of colours, unmatched and foolish font that’s makes it hard to read, results in a pathetic emblem design.

In contrast, making a simple logo is not that easy as it seems. In fact, it requires a great amount of skill and creativity to get the simple and minimalist image, that caries all the essence of your brand.

Therefore, to know why a simple logo design is right and effective for your business? Keep going with the article.

Simple Logo

Today the age of the internet, people see and interact with the brand more than ever before. Due to this excessive information, it has become really hard to create your recognized image and being remembered. However, a simple logo has the power to break the clutter and represent the true essence of your brand.

Therefore, having a simple custom logo makes a strong image that is crucial to surviving. It resonates with your audience and builds an association with them.

There are a few fundamental principles that your logo must have to create an impact.

· Effectively deliver the core brand message and values to the customers.

· It should be memorable so that customers don’t forget when comes again.

· It must be associated with your target audience by using the specific elements that resonate with their choice and they found attractive.

· It could be used in different mediums and platforms that require great flexibility.

Guidelines for Designing a Simple Logo

Colour Selection

Usually, choosing a colour is the hardest part of designing. And most people get confused and make mistakes. You just have to remember that your choice doesn’t really matter. The colour you like and is your favourite, might not be related to your brand message and personality.

Moreover, it is the pivotal factor in making and breaking the design of your logo. Therefore, choose a logo designer, who has good knowledge about colours and their psychological impact on the emotion of customers.

In addition, keep them less mostly 1 or 2 colours are enough because less is more. It will help you to work more on its structure and design, rather than relying on its coloured beauty.

Choose a wordmark Emblem

It is one of the most effective, attractive and simple choices of an emblem. There are numbers of benefits, to have a wordmark. At first, it is really easy to design, as you just have to choose the right font and the colour that matches your brand personality.

Second, you would have so many choices of colours and fonts to choose from. You can combine and experiment with so many colour combinations to make it eye-catching and connected.

Moreover, mostly in a wordmark, the company name is used as a logo, so it would help you to create more brand awareness.

The biggest examples we have are Coca-Cola, Google, and Disney.

Clever use of shapes

Shapes are a great element to convert your words into an image and create a lasting and timeless image. They also play a major role in evoking the emotion of customers and make them feel more connected. Moreover, you can play with different shapes and create something attractive and unique.

The three major and most used shapes are:

Square: It helps you to make a solid and stable image to build a strong foundation. It makes a design look more professional and reliable.

Triangle: Known brand like CAT, Delta, and Chevron use triangles in their logo design. It gives the message of direction, innovation, momentum and stability.

Circles: They deliver a strong message of unity, friendship, love, and relationship. Moreover, they also portray security, continuity, and protection.

Conclusion

Hopefully, you might have got an idea that why simple logos are more effective. Well, with all due reasons, most of the big and well-known brands are transferring and updating their designs into simpler ones.

Therefore, always prefer to buy logo with a simple design that could create an impact, and can be more memorable and eye-catching.

Originally published at https://reneetaylor150.livejournal.com.